Rings around the Toesie

February 6, 2004--The perfect gift this Valentines Day is the LUP, a fresh new line of Gold and Platinum toe rings.

A far cry from the tarnished trinkets of the past, the LUP is fine lingerie for the foot. The clean, classic designs are created exclusively in fourteen and eighteen karat yellow or white gold, and in platinum. With two beautiful finishes, Blast or Shine, the LUP can come LITE or LODED, inlaid with beautifully cut 1 point diamonds, rubies or sapphires.

While the beauty of the LUP will capture your eye, the comfort will win your heart. Designed by Sacha Nappe, the LUP brings quality and comfort to foot. After a year of testing designs, and the creation our unique sizer, the LUP is the only toe ring line to come with a comfort guarantee.

The LUP is the perfect Valentines Day gift for yourself or your lover.

The LUP line reflects the recent attention received by toe-rings as seen on movie stars such as Cameron Diaz, Laura Dern and Oprah who created toe-rings for her closest friends. "The foot is one of our most unique and intimate body parts, and we should treat it as such," stated LUP marketing manager James Walser.

Each LUP is hand set, finished, stamped with the LUP logo and comes with a personal registration card. Available on the Web at www.thelup.com and by calling (888) in the LUP. The LUP retails for $48-$480.

Photos and samples available upon request




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